Tricia Norton
Co-Founder & Chief Marketing Officer, Discover Liveshe/her
Tricia spent two decades building some of the world’s most recognized brands – Timex, Bulova, Reebok, Versace, Ferragamo – across 70+ countries, managing global P&Ls, turning around underperforming businesses, and finding growth that had been missed. Then she co-founded something entirely new.
Discover Live is the pioneer and established leader in live, interactive virtual travel. Since 2017, they’ve brought hundreds of thousands of people to over 200 destinations across six continents – not through pre-recorded video, but through real-time, expert, locally-guided experiences. No flights. No jet lag. No barriers. Only possibilities. The best leaders she’s known share this trait – relentless curiosity about the world beyond their own experience. They understand that cultural fluency, empathy, and global perspective don’t just make better businesses, they make better humans. Discover Live exists to cultivate exactly that. To make students of the world out of everyone we serve.
They currently serve three unique groups that matter deeply to them:
Enterprises & Organizations – Fortune 500 companies including Apple, AWS, GEICO, GE, Cisco, Fidelity and Visa trust Discover Live for team building, cultural awareness, ERG programming, and employee engagement experiences that connect teams locally and across the globe.
Older Adults & Senior Communities – We are the leading provider of meaningful, virtual engagement for older adults, partnering with many world-class communities including Sunrise Senior Living, Brookdale Senior Living, AARP and New York State Office for the Aging. For people who may not be able to travel physically, we bring the world to them, with joy, curiosity, and dignity.
Heritage Seekers – As an exclusive travel partner of Ancestry®, we offer live virtual tours that bring family heritage to life, guiding people to their ancestral homelands with local experts who make history personal.
The word is getting out. They’ve been featured in The Wall Street Journal, Bloomberg, ABC News, MSNBC, AARP, and dozens of other major outlets.
Decades of building world-class brands taught her one thing above all else: the biggest opportunities and rewards, live at the intersection of human connection and underserved markets. That’s exactly where Discover Live is and why they built it.