Melissa Buscher
Chief Communications and Marketing Officer, SPX FLOWshe/her/hers
Melissa Buscher is a transformational next-generation marketer, recognized for her talent in building teams, strategies, and functions from scratch while synergizing marketing and communications to create compelling, unified messages. As a master storyteller, she elevates brand reputation and seamlessly navigates major corporate crises and transactions. Passionate about fostering diversity, she ensures clarity and education to build a thriving culture of inclusivity.
Currently, as chief communications and marketing officer at SPX FLOW, Melissa’s strategic leadership has substantially boosted the brand reputation and fueled revenue growth. Her efforts led to a nearly 15% YoY increase in sales, a 19% YoY surge in marketing-generated leads, and 152% YoY growth in social traffic. Furthermore, she transformed the marketing approach from trade show–centric to digital and revolutionized the marketing team, elevating roles from order takers to invaluable strategic partners.
At LORD Corporation, Melissa played a pivotal role in the company’s transition to a market-driven focus, rebranding the company, reorganizing the marketing team, and crafting a unique content strategy that contributed to reaching $1B milestone. Earlier at Time Warner Cable, Melissa rapidly advanced from public affairs to ultimately serve as vice president of integrated communications management. She began her career as an award-winning reporter and anchor at notable television stations.
Widely recognized for her contributions to the industry, Melissa has earned numerous accolades and awards to include a Top Women in Communications by Ragan Communications and PR Daily. A proud alumnus of the University of Miami, with a bachelor of science degree in broadcast journalism and economics, Melissa lends her expertise in board and advisory roles across various organizations.