D. Keith Pigues

Chairman, CEO, Cofounder - CulTRUE; CEO, Founder - Luminas Strategy


D. Keith Pigues is the founder and CEO of Luminas Strategy – a business strategy and value proposition consultancy based in Research Triangle Park, NC. The firm helps Fortune 1000 companies develop winning value propositions to accelerate profitable organic growth with the use of its proprietary Customer Value Xcelerator® and Stakeholder Value Xcelerator℠ offerings. He also serves as Chairman, CEO and cofounder of CulTRUE – a culture analytics enterprise software and professional services company that helps organizations win with their employees by making data-driven strategic cultural shifts to improve business performance and increase employee fulfillment.

His corporate leadership experience includes roles as a Chief Marketing Officer or senior marketing executive at Honeywell International, Cemex, RR Donnelley and ADP Dealer Services Division (now CDK Global). He is coauthor of Winning with Customers: A Playbook for B2B (Wiley & Sons), an inaugural selection of the C-Suite Book Club and featured on Best Seller TV.

Keith served in higher education as Professor of Leadership at the University of North Carolina Kenan-Flagler Business School and as Senior Academic & Administrative Officer, Dean of the School of Business and tenured Professor of Management at North Carolina Central University.

He serves on the board of ReflektMe, Inc. and MAU Workforce Solutions.  He previously served as a board member for the Research Triangle Foundation (RTP), the Kenan Institute for Private Enterprise and Prometheus Group. In 2004 he was selected as member of the Executive Leadership Council (ELC) and is a recipient of the Frost & Sullivan Marketing Lifetime Achievement Award.

Keith earned a B.S. in Electrical Engineering from Christian Brothers University, where he was the first recipient of the university’s Distinguished Young Alumnus Award.  He also earned an MBA from the University of North Carolina Kenan-Flagler Business School with additional graduate business studies at Manchester University in the United Kingdom.

He is a trusted global advisor to organizations in the areas of leadership, profitable customer-centric growth strategies, career success strategies and employee-centric company culture. Keith is an advocate for women in leadership and diversity in technology.  He has served as a featured speaker at the annual Google for Startups Black Founders Exchange since its founding in 2016.